PR/IR Promotions
Branding and Marketing go Hand in Hand
Appropriate branding and marketing campaigns can be a catalyst for positive change, an instigator for innovative ideas and a contributor to the bottom line. When other industries are rigid and resistant to change, marketing is adaptable to a changing business environment. New technologies such as blogs and social networking communities must be embraced to foster communication. Transparency for public companies is mandatory and building a framework for corporate contact is a must for all public companies.
Each program should exemplify some facet of ingenuity, innovation or integrated thinking, illuminating communications as a function that is indispensable to the company. Our team will offer you insights into the complexities of digital PR, crisis communications, media relations and branding initiatives, and they will assist in building a program the will be inspirational and effective.
Most important, companies need to be aware of the growing trend that marks communication move into the spotlight. For the most part, success in the current business environment is measured not only by your financial results, but by the chances you take and the impressions you leave behind. Whether you are building a brand or a business, you want your impression to be favourable and lasting.
We welcome the opportunity to help you with your marketing programs. Contact us today.
Sincerely,
AlphaTrade Sales Team
PR/IR is a game where everyone's a winner
Small Company PR and IR Practices must focus on - "Power Hitting your Brand"
Think Innovatively about PR and IR - Abstract Concepts, Concrete Results:
Crisis Communications:
- When disaster strikes, have a plan. Then change it as needed
- When facing a crisis, your first 'client' should be your company's employees
Event Marketing:
- Window of opportunity to capitalize on certain events
- March to the beat of a different drummer - learn to stand out from the crowd
Digital PR and IR
- Microsites can be very effective
- Mixing SEO and PR/IR can result in a Tag-Team hit
- Build a better blog, forum or communication strategy and do tt right
- Viral PR/IR campaigns
- Alternative viral marketing techniques to maximize effectiveness
- Innovation in the digital media environment gives a new form of corporate expression and transparency
- Investing in online PR/IR campaigns combined with technology gives strength to common weaknesses and blandness
- Out of chaos comes order - a streamlined web site will score bit as an IR hit
- Interactive PR is a must
Measurement:
- Measuring ensures a winning strategy
- Using measurement to plan and manage marketing campaigns
Contact us today, and Make the Move ... 
