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PR Advertising - An Online Blend of All the Disciplines of Public Relations and Inverstor awareness

PR advertising is the most effective way to get results in your investor awareness campaigns.

What are the key components to ensure successful PR advertising?

Message Control: The distinct difference between PR and advertising is the extent of message control. You must be able to control the message and how long it runs in that form. The uncontrollable factor in the online envirnoment is what happens once you release your message to the public. PR Advertising is that perfect combination of a controlled message potentially gaining momentum from having a strong online target group that is engaged in helping you get your message out to the rest of the online communities.

Shelf Life: Archieved press releases and news worthy items still rank pretty high in terms of Internet longevity but their viewership may be minimal. The more exposure you garner for your press releases, the greater the impact they will have. PR advertising is our specialized program that melds public relations strategies with advertising to maximize the length and depth of the exposure.

Implied Endorsement: No matter how interesting your PR is, if the online community cannot find it then its effectiveness is reduced. If they see your news on other sites or embedded in financial news there is an residual effect because of the implication of an endorsement of some kind. Often this kind of exposure is rated higher because it appears your story is there because of its merits not because it is a paid advertisement. This could lead to a much more powerful impact for your PR advertising and your investor awareness campaign. The online community is very critical but they have a lot of confidence in sites that continually present information in an innovative and accurate way.

Costs: PR advertising is the most cost effective method of gaining exposure for your company. For small companies, there is nothing more effective for your public relation service from a cost perspective than PR advertising. In general, the effectiveness of the advertising is proportional to the amount of money you spend on it. Public relations is often not a consideration for most companies because the media outlets are all looking for the BIG, super newsworthy story. We developed our PR advertising programs to gain maximum exposure and investor awareness for a cost effective pricing structure.

What our public relations service does to help our PR advertising clients:

• We act as their creative agency - we develop creative ways to get our PR advertising clients' message across
• We serve the function of their media group - we advise on how, when and what content should be in their PR advertising program
• We are their digital specialist - we know all about digital communications including internet and search engine optimization (SEO)
• We provide a host of complimentary services to ensure a success PR advertising campaign - design, branding, online mailings, banner creation, website enhancements and creation.

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